Are you looking for a new way to reach potential customers from their cell phones? Are you wondering how the popularity of mobile devices changes marketing? Keep on reading! This article will provide you some essential tips on marketing to people on mobile devices. It’s information that any modern marketer should know.
Stay away from caps lock, unless you are giving a call to action. Using caps lock at any other time during a message can come across as if you are yelling at someone, and no one likes to be yelled at. Stay polite and calm by only using caps lock if necessary.
Add QR codes every time you print something. Printable QR codes are in high demand, so put your code on anything you possibly can, even on postcards, fliers, or newspapers. The more people you have that see your code, the more likely you are to gain new customers from the display.
If you are making use of mobile marketing – send an occasional reminder message! If you have some sort of event coming up, you should remind your customers a few days ahead of time, as well as the day of the event itself. Customers are busy people, and may forget what they had wanted to do without a reminder from you.
Creating a customized ringtone and offering it to your customers is a great way to make mobile marketing fun and unique. If you have a personalized voice message you’ve just released for a promotion, they’ll know exactly who’s calling when that personalized tone rings aloud. There are all types of programs you can find to assist with this.
Identify what your brand is and who you are right away. People usually remember the first and the last things that they hear. You will want your brand name first and the product last. Keep the middle short and directly to the point, because people will not spend a lot of time looking at the advertisement.
Being aware of what tools are available to you can mean making more customers aware of your business! Understand the tools applicable to your mobile marketing campaign before you begin, to maximize the potential of things like audio, location-awareness and video. Have a solid idea of how to incorporate all of it into your promotions.
When you email your customers, you want to specifically ask them for their cell phone number. Tell them that if they give this information you will be able to text them discounts, news about a product and any other important announcement that your company has going on. If they consent to this, they will give you their number.
Here is an tip for anyone new to mobile marketing. Go to your customers and promote in a way that matches their behavior. Many people use social networking sites or search for local products through mobile apps or mobile browsers. Advertise on the these areas to your audience better.
Treat mobile and social media like a legitimate source of real business. Just because much of it happens on a tiny screen doesn’t mean the opportunity is small. In fact, it’s just the opposite. Mobile and social media are two of the fastest growing marketing outlets available today. Be sure to build a mobile strategy for your brand.
When creating Quick Response codes (or QR codes), try using a URL shortening service first. By using the URL shortening service, you can create a simpler QR code, as QR code complexity is determined by the number of characters in any block of text that you use. A block of text with less characters creates a simpler QR code that is easier to scan.
Use proper grammar and spelling when working with mobile marketing. It is ok for a 13 year old to use abbreviations in her texts with her friends; it is not ok for a professional business to use expressions like OMG or L8ER. Also try to limit the use of caps unless it is really called for as in a call to action for immediate response.
Don’t forget email when you are building your mobile marketing strategy. Modern smart phones have rich email clients or the ability to open web-based email clients like Gmail or Yahoo. If you are targeting mobile users with your email campaign, be sure to optimize you email creative to make sure it is effective on a smaller screen.
Don’t make the mistake of using mobile marketing as a sole strategy for your campaign. Mobile marketing is just one communication medium for your arsenal and should be part of a larger picture. Use it along with other tried and true marketing strategies for an overall, sound marketing plan for your business.
If you want to increase your site traffic from users using mobile devices, develop a mobile application for your site, and offer it on your website. Apps are a convenient way for hand-held users to get to a service with one click. There are many tools and sites that can help you to develop your app, so take advantage of that.
Create an opt-in database. Don’t sabotage your business by holding customers hostage. Allow customers to choose to be a part of your mobile marketing campaigns, and make opting-out an easy process. Customers don’t mind receiving communication from you through their phone, but don’t take advantage of the kindness they show, unless you want to lose them.
To encourage people to check out your products, advertise them in a free app! Many customers regularly seek out free applications, and are happy to look at some advertisements in order to use them. Try picking an app that has something to do with your services. For example, if you sell beauty products, offer a makeup tips application.
It’s important to take advantage of the opportunities that mobile marketing provides. Most people have their cell phones on them at all times, which means the window of time in which you can reach your audience is greatly increased. Look to the tips in this article as you work to develop new strategies for marketing. They’ll help you think with mobile devices in mind.