It is very important that you keep constant contact with your customer base. One way of doing this is through email marketing. With the power of email marketing, you can inform your customers of all the great promotions that have been going on with your business. Continue on to the article below for some helpful advice on how to keep your consumers informed through email marketing.
Test out different subject lines with the A/B testing method. Split your mailing list into two parts at random. Send one version of your subject line to one half and another version to the other half. You will be able to see which subject lines encourage people to open your emails and which ones you should avoid.
When you are setting up an email marketing campaign, it is pertinent to know who your target audience is. The proper research regarding your market niche will help you determine your target audience, and you can then build an effective email marketing campaign. Targeting the right customers is key to your success.
Put real consideration into where you place links in your marketing newsletters. For example, you don’t want to send readers away from your email before you give them their call to action. You also don’t want to put your priority links at the end of an email where they may be overlooked.
Do not take up permanent residence in your readers inboxes. Remember that they email for a number a reasons, from work to family. You are probably sharing that space with other marketers. Send out messages often enough to stay on their mental radar, but more than once a week is probably going to annoy them and backfire.
When people opt-in to your email marketing list, you need to let them know what to expect up front. Tell subscribers how often they can expect to hear from you and what types of communications you will be sending them. If they are expecting the volume of mail you will be sending, they are less likely to get frustrated and unsubscribe.
You may find that it is a good idea to devote a small portion of every marketing email you send out to briefly reviewing what your subscribers can expect from you. By demonstrating that you have a plan for your emails and you are sticking to it, you can encourage your readers’ trust and make them less likely to grow tired of your messages.
Keep in mind that you need to build up your reputation for your email marketing campaign. Never take shortcuts, aim for the wrong audience or use any kind of deception. The business reputation you have is at stake here, so make sure that you take that into account.
Be sure to ask permission to be able to send information to someone’s email. When asking, be sure to offer something in return. Turn it into something that your customers will look forward to checking instead of dreading it. This will keep your emails from looking and feeling like spam.
You can create a targeted mailing list by having customers get their friends to sign up too. The reasoning is that their friends are probably interested in the same things as they are and trust a friend’s recommendation. Include a subscribe for the link in your emails so that customers can forward them to friends, helping your mailing list grow by leaps and bounds.
You should try and make your email messages as personal as possible. If they believe that they are being treated as “customer #13992”, rather than someone with specific interests and desires, they’ll just delete your email and unsubscribe from your list. Take your personalization past simply adding a name into the first line of the email. Try to retain data about the time, place and reason for their initial registration with you. Take that information and use it as you craft your message.
Use plain text and hyperlinks in your email messages, and save the images and Flash animation for your web page. Many email services now filter out images and animations in the name of consumer safety, meaning that your lists may not even see your carefully-crafted images. Plain text messages are guaranteed to go through intact, and then the images on your website will catch your viewers.
Use your email marketing campaign to offer customers a personal perspective of your business. Tell a story about how you got started and why you are passionate about your business while giving them a special promotion or offer. It will build trust in your clients and make them more apt to make a purchase from you.
Place important copy and call to action on the left-hand side of the images in your emails. Studies have shown that customers respond more strongly to copy that is written to the left of the images in an advertisement. Links to follow should be placed next to images, not below them, in order to grab best the customers’ attention.
Pay attention to the words and phrases that get the most attention in your industry. This means knowing who your audience is and what they’re looking for. Consumer products sell best when advertised through words such as “new”, while informational products sell better when combined with words like “advice”. Always be sure you know what your audience is looking for and word your copy accordingly.
There is nothing wrong with composing your marketing emails in HTML, but you may find it rewarding to give it a break from time to time. A simple message composed in plain text will be taken as a little more intimate and a little less formal by your subscribers. If you exercise moderation, sending plain text emails can encourage loyalty and draw your readers closer to you.
As you can see from the article above, it is very important to continuously have contact with your base of customers. If you send them email communications on a regular basis, they will have your business on their minds. Apply the advice from this article to help you better communicate your business through email marketing.