Many people like Facebook because it’s easy to use and keep in touch with family and friends. Have you ever considered using it to market your business? Keep reading for useful tips on making the most of Facebook.
Make good use of Facebook Insights. You should visit this feature on a weekly basis to get an idea of how many people you reached out to. You will be able to get detailed numbers for each updates as well as a weekly number of uses you reached out to.
Focus all of your Facebook posts towards your business or industry. Make them relevant and inform your customers and fans about things they would be interested in. Don’t just make a post without having a purpose. Your customers already have enough information coming to them, so make your posts relevant so they stand out.
When you want more people to Like your page, offer them something they can’t get unless they click that Like button. One easy way to do this is by running a contest which only those who Like your page can enter. You could also offer a free ebook in return for a Like.
Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. Set up your offer and switch it to Promoted Post via your Wall. If it’s a good offer, it can be promoted to non-fans.
Do not leave any sections of your Facebook page blank if you are looking to market your business. Many people neglect to put all of their info and this can cost a lot in the long run. If people cannot find the information they need on your business, they may look for somewhere else to get what they need.
Your posts need to be interesting and useful. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.
Try using a call-to-action graphic to convert visitors to your page into followers of your page. This will encourage people to “like” your page in order to receive some discount or content. When people come to your page, all they see is “like our page for more info”, then after they like the page, they can see the content.
Use tools to measure the power of your Facebook marketing. There are all sorts of tools out there these days to help give you an idea of how potent your Facebook marketing is. You could take a look at something like Sprout Social as a paid service or simply check out your Klout score to see if your efforts seem to be moving the needle.
Either create or join a group that suits your business. This allows you and your customers a place to chat and learn. You can also give your group customers advance notice of deals and coupons or even create special sales just for them. You’ll build a personal relationship with your fans this way.
Have fun with your Facebook marketing. This seems like an odd tip, but really it’s very important. A lot of people approach Facebook marketing as a serious job. It is, but your tone can’t be too serious. This is a social medium where people gather to have a good time talking. If your brand feels like a stick in the mud, you won’t get much traction.
Figure out the best time for your Facebook posts. You will get more attention for your updates if you post them when your subscribers are checking Facebook. You could for instance share updates around noon if your subscribers are likely to check Facebook during their lunch break or share your updates during the evening.
If you are going to share links with your customers on Facebook, make sure that they are accompanied by some type of text. This will be looked at more positively than you randomly posting link after link. Posting text will also encourage users to comment, which is a great way to start a discussion.
Make your links more noticeable by adding an image. Facebook will display a preview of the link but sharing a picture related to the link you are sharing should make this update more visible. Choose your pictures carefully to make sure your audience will pay attention to the update you share.
Ensure your profile is always up to date. When changes occur within your business, you must make the changes on your profile. An outdated profile page will give the impression that your Facebook page is out-of-date and not useful. Even if you don’t have new information, you can update the layout of your profile page to show users that it has been updated and keep them interested.
If you’re not able to stay online to share Facebook updates in a timely fashion, try to use a type of scheduling tool. Locate a tool that’s of good quality and set it up to post updates when you think most of your followers will be online. Sample an array of tools until the right one comes along.
Sharing posts about discounts or promotional events is a good way to provide valuable content for your audience but keep in mind that your subscribers will lose interest in your campaign if you only share this kind of content. Limit yourself to one promotional post a week and look for educational content you can share the rest of the time.
Promote sales on Facebook while you build your list of friends. Offer coupons and discounts to your existing, loyal customers. If you’re just offering new people something of value then people will start to lose interest in your business.
Since so many people are using Facebook, you should be, too. No matter if you’re a start-up or small business, you can use this marketing to better your success. Use this advice to take advantage of marketing on Facebook.