The world of mobile marketing is very vast and exciting. There are so many ways that one can enter and use their knowledge of this field to help better promote their business. It depends completely on the individual. That said, no matter what your marketing skills are, here are some tips to help you along.
With mobile users, text is far more influential than video, so remember that before developing your marketing campaign. Upwards of 88% of all mobile users deal in text messages, but only around 41% of them take the time to watch videos on their mobile devices. This obviously means text should be your bigger area of focus.
Mobile marketing is all about catering to that particular niche, so you really have to play it up by formatting everything you put out to work well in the mobile world. So if you ever do make any videos, make sure they’re preemptively formatted for mobile devices to ensure the best quality.
Keep mobile marketing to regular business hours or your customers will think their receiving spam mail. Marketing customers at inconvenient times will cause them to delete the message and ignore future emails. Unless it’s vital for a specific target audience send your emails at normal business hours.
Though many mobile users are connecting to the Internet, as well as using text messaging, that doesn’t mean that all these users understand text message abbreviations. If you send an advertisement to someone and they do not understand it, their opinion of you will go down and you will even lose their business.
Allowing feedback from your mobile app customers can help you see your progress, along with strengthening your bond with your customers. Listen to what customers have to say even if it is bad.
Your recipient will, probably, send out the mobile marketing ad if it is easy for them to do so. You want to make sure that the recipient of your ad can easily forward it to others, while also including an incentive to the person who first viewed it.
Location is important in traditional marketing, and can be even more important in mobile marketing. Mobile marketing is an opportunity to use people’s location to your advantage; there are fewer location-based barriers. People take their mobile devices everywhere. This can help open newer location-based options that don’t exist elsewhere. Think about ways you could use the location-aware advantages of mobile marketing to enhance your business.
Have maps and directions on your mobile website to make it more mobile friendly. When people are on the road, they usually have their mobile phones. That is when they might access a map. Be sure your customers can locate you and connect with you easily. Verify that your map displays correctly and is usable on mobile devices. Establish a direct link to Google maps, so your visitor can get directions, if needed.
When sending messages to your customers, be sure to use their real name. Using your customers real name in the message creates a more personal atmosphere that will allow you to bond with them and make your message seem less automated or robotic and more realistic, friendly, and overall more genuine.
Take the time needed to learn how social media works, and how mobile marketing works right along with it. You need to do your research or extract the knowledge from those who already have it. Hire someone if you need to and it will pay off in the long run.
The most visible mobile marketing is in social networking. The growth of social networking is phenomenal and continues to grow. Making your company viable in the social net realm is of utmost importance. It doesn’t matter what your market segment is, you will find them on social networks everyday of the week. Target these sites and build your business.
Utilize mobile search engine optimization. A majority of the mobile searches that are made are done using Google, so having a strong SEO strategy is just as important for mobile marketing as it is for other online ventures. In addition, many devices tailor search results by location, so be sure to include location-specific web pages.
Avoid sending mobile messages on holidays and weekends if you can help it. Although you have access to people’s cell phone numbers, be very careful about when you use it if you want them to respond favorably. Sending business messages on holidays is widely seen as inappropriate, so don’t do it.
You are going to benefit from mobile marketing best by keeping your existing customers informed about what it going on with your company. This can include new products, sales and anything else that you think would catch their attention and bring them back to your site to make a purchase.
Do some research about mobile marketing before you start planning out your campaign. Make sure you understand what people will respond to, and how you can make mobile marketing fit within the context of your other marketing strategies. Hire a professional if you are not sure you can make the best decisions by yourself.
Starting your own mobile marketing campaign must be based on learning and listening from people around you. Listen and meet the needs of customers. See what other mobile marketers are doing and see if you can adapt their techniques to your business.
Use several marketing pieces at the same time to provide detailed information about an event for maximum effect. Send your customers some mail a while before an event, such as an after-Christmas sale. Send the email at least a week in advance, followed by text reminders just prior to the sale.
Claim your location on all the popular social networking pages. This will help you get more exposure for your business. When first starting your business social media networking, stick to the basics and work from there. At the very least, create a page for your business on the sites Facebook and Foursquare.
Mobile marketing is a fascinating and exciting world that is only limited by the extent of a person’s skills. There are endless possibilities, products, combinations, and techniques. Start experimenting to find something new for your business or to learn something new that you can improve for your business. Become inspired by these tips!