One of the best things about article marketing is that it can cost you absolutely no money. This means you will have to work entirely for yourself; however, that can be extremely beneficial. You write, backlink and market yourself, according to your exact specifications. Try different resources and set aside a certain amount each day to campaign for yourself.
Make sure every email you send contains pertinent information to your readers. If you don’t, the receivers may see it as spam and they’ll never enjoy the articles you want them to read. If you spam people, you will lose customers.
Write interesting description tags. The more intriguing these are, the more likely you will attract readers to you. These little descriptive markers are what shows up when someone searches for you on a search engine, so the more descriptive you can be in a few short words, the better.
Make sure to use linkbacks. Create linkbacks to your own content on your site pages. Good examples of linkbacks would be having an archive of your articles or related links to other pages on your site. Be careful not to put too many of these links as they clutter your pages. More links on your pages mean more links will pop up on search engines.
Consider paying others to do your article marketing once you’re off to a good start. This makes it possible to market in volume. Services like Amazon Mechanical Turk make it easy to commission thousands of high quality articles and have them done within a matter of days. Just remember to pre-qualify your workers, or else you’ll be drowned in spam.
Once your EzineArticle has been approved, submit that article to other major article directories, like Buzzle, ArticleAlley, and ArticlesFactory. Most major article directories do not have the follow tag. It is still important to submit them to these directories, because articles from these directories still do rank well, overall.
It is of the utmost importance to create keywords relevant to the topic of your article if you want your article to be viewed by a lot of people. If you do not put in these relevant keywords, your article is not going to get many views, meaning you did all that hard work for nothing!
Keyword research tools are powerful aids in any article marketing campaign, but they should not be purchased. While keyword research tools and services are available for sale – most costing over 100 dollars – the experienced article writer does not need to spend money. The free tools available online (many from search engines themselves) are more than adequate for the article writer’s needs.
If you’re writing for someone else’s blog, make sure that you’re still working within the respective market. If you’re trying to sell weight-loss products, it’s not the best idea to advertize your site on a software blog. The readership is just different and you may end up wasting your work for no return.
If you are writing to get your articles into syndication, then you don’t need to pay as much attention to keeping your keywords front and center in an article. Create your content for the reader. In syndication, your rankings will come from the link backs, so you can mostly disregard including your keywords over and over.
Allow other blogs to have access to your articles. There are bloggers that will put up information written by others, on their websites. If you give them access to some of your content, you will have consistent exposure over time. This will increase your ranking in various search engines.
Each paragraph should be 3-5 sentences. The article should be no more than 700 words. Following this criteria is fundamental in distributing your articles. This is because most article directories follow this specific way of doing things. Your blogs should be briefer, ranging from 300 words to 400 words.
If you plan on writing marketing articles, you should create an author biography for yourself. This composition should give a brief glimpse of personal information about yourself. Make sure you include all information that describes your expertise. Having expertise in the field which you are writing about gives the marketing article more credibility.
Open with an attention getter. Make your introduction so that it catches the attention of the reader. Use whatever means you can to attract the attention of readers and keep them there reading. If your opening is stale, they are less likely to stay. You need to keep readers interested or they will exit to one which will.
Create your own personal style in your writing. This can help to inject your personality into your writing. Also, avoid adopting the style of other authors, to keep your credibility and likeability high; your business will benefit more from your article marketing efforts.
Offering a free eBook of articles you have already written is a great way to market your article writing abilities. Offer the free eBook to create more traffic to your site and try to encourage people to leave you their email which will help with the relationship building of future email marketing as well. Writing an eBook will effectively promote your expertise in a niche as well.
You can use popular article sites like Ezine to post unique well-written articles related to your business. You will increase the amount of links to your site and give yourself better reputation in your field. Make sure the article contains useful information and is not just a long advertisement! Always include your bio info with a link to your chosen page, include a 2 to 3% ratio of relevant keywords.
Examine your business to identify what makes it stand out, and apply it to your articles. If your business is a success, there is a reason it is. When you find those reasons and incorporate the same things into your articles, your articles will automatically stand out from your competition.
In conclusion, article marketing can be 100% free, if you go about it the right way. You cannot outsource your articles, backlinking or article submissions and you must use completely free directories. It is easy to work for yourself and will probably be worth it in the long run. Enjoy your financial freedom!