There was a time, not even particularly long ago, when social networking services like Twitter and Facebook were used solely by individuals interested in connecting with friends and family. Although this still applies, these social sites have evolved into very
influential, must-have marketing tools. Read this article to find out how social media can help you market almost anything you can imagine.
Understand that technology is driving social media and vice versa. Every day that social media becomes more popular, technology races to catch up, which prompts social media to become more popular. Know what the technology is offering your customers in their social needs so that you can take part in talking WITH them, as opposed to talking AT them.
If you are considering social media marketing, the first thing you should do is sign up with as many social media websites as possible with your preferred account names. These account names should include your business names. This is particularly important for websites like Twitter where your account name is your displayed name. As time goes on, it will become more and more difficult for you to get the account name that you want. Reserve those names now.
Post new content regularly. If you do not update your status at least once a week, your followers will forget that you exist. Perhaps you could post new content on the same day or at the same hour so that your followers have something to look forward to and will think about logging on to see what you have posted.
The velocity of the social media marketing campaigns can be frustrating. Successful campaigns do not happen overnight and their results are hard to measure. It is nothing like placing an advertisement on television with immediate results. The slow, steady approach is the only way to have successful marketing on social media.
You can have your most important tweets posted again automatically. If you are launching a new product or doing something important, you should write a short message and have it appear in your followers’ feeds every few hours or at least every day. Do not assume that Twitter users read through everything in their feed.
Invest in ad space on Facebook or other websites. These ads are targeted towards users who have used certain keywords related to your business in their status updates. You should get a lot of targeted visitors who will learn about your products even if they do not decide to ‘like’ your page.
You should interweave your social media pages to your corporate website. This is easily accomplished by using HTML codes to add “share” buttons to individual posts or pages. Make it simple for your potential customers to share on RSS feeds, blogs and your main company website page.
Hosting contests with good prizes has proven to be a good strategy on Facebook and other social media sites, to help generate more publicity for your company. Such announcements are often spread very quickly on such media outlets. Ensure that the contest is exciting, fresh, and relevant to the products or services you sell. Ask people to design a logo, or take pictures of your products.
Keep your Facebook posts regular and consistent. People will look for new content from you when they check in on their Facebook page. If they don’t see it regularly, they’re likely to forget about you quickly. There are many businesses out there who do post regularly and those businesses are getting the attention of consumers. Make your business one of them.
Create a blog for your business with links to your other social media identities. If you have a blog that is continually being updated with new and interesting content, you will attract repeat visitors. Including links to Facebook and Twitter will make it easier for potential customers to follow you, and you will maintain a presence in their computerized world.
Hold an online contest for a free product or service, and broadcast it through all of your social media channels. Many people dedicate a significant amount of time to finding free stuff online, and they will follow your Twitter feed if they believe they can get something for free. Share the information about who won for credibility and further advertising.
If you are using Facebook for your marketing needs, make sure you understand the difference between a profile page and a fan page. A profile page is for personal use and fan pages are for companies. If you fail to comply with these rules, you are risking the chance of Facebook shutting down your company’s page.
Twitter is a great way to market your company on the world wide web. However, make sure that you don’t just throw out information without saying “please” and “thank you”. Manners are very important so customers don’t feel that you are being pushy or disrespectful. Be polite when talking about your company and giving out information.
Play up the fact that you have connections when blogging. You may have heard many times that it’s wrong to brag, but when it comes to social media marketing, many customers feel comforted by knowing they are dealing with a successful business. You can blog about your the amount of Twitter followers you have and how friends you have on Facebook. Don’t forget to always add links to your other site pages.
For the most effective social media marketing, keep your Facebook page updated. People will lose interest in your page if its content is not fresh. Whenever you add a new blog posting, it is important to add it onto your Facebook site. That way, one blog doubles your marketing efforts.
Forget what you know about social media. There is a lot more available than just games and pointless chatter. It is a very business friendly environment where you can captivate an audience and cultivate more customers. Hopefully, this article has helped you to understand the impact that social media can have. So get logged into the most popular sites and get underway.