If you ask any business owner what strategies they use to gain more customers, chances are one of the strategies in their arsenal will be video marketing. What is video marketing and how can it be used to increase the success of a business? You can find out through this article.
Don’t be intimidated by video marketing. You can make videos easily with a tripod and decent camera. Demonstrate to your viewers the production and design processes that go into the finished product, or explain more about your organization and its values.
Videos make your site more interactive but keep in mind that they are not an ideal solution for your search engine optimization campaign. You can optimize your videos by choosing descriptive titles filled with keywords and adding a transcript or a summary of the content of the video you want to feature.
After you have published your video, include your web address in the video description. You will also want to include several keywords that describe your video in the description. This will help users find your information and search engines effectively rank your video. Your web address can also be included in your video.
Don’t spend to much time worrying about production value when it comes to generating video marketing content. High production values do not mean getting good returns back on your investment. A simple video can do as well as a fancy one.
Have a screenshot of the website you run in your videos. This lets viewers become a little more familiar with it. You can also use screenshots when you are making a tutorial. Take a screenshot of your screen and use a quality video editing program to include this image in your video.
A great way to make videos fun to watch is by having more than one person in them. Interview an expert or just bring someone on with you who is fun to watch. The more entertaining the people on the video are, the more likely viewers are to buy in to what’s being said.
A great reason to have costars in your video is that they’ll have a network, too. If you bring on an expert in the field, he’ll let his network know he’s going to be appearing in your video, growing your exposure. They’ll share with their network, if the content is good, and you’ll get many viewers quickly.
Transparency and an earnest message are extremely important. Put your passion into the video. Speaking naturally and from the heart will help viewers relate to you and enjoy your video as well.
Don’t put off video marketing just because you don’t have the perfect equipment. Investing in high quality cameras, microphones, and editing software is a huge commitment, and one that you might not be ready to make. Instead, focus on the quality of your video’s content, designing it to draw viewers. After you have started a video campaign and seen that it is drawing customers, then you can choose whether or not to invest in expensive equipment.
Once you get a video or two up, start churning them out. Focus your efforts into a campaign, where each of your individual videos is a smaller part of a larger whole. Create a synergy around your total body of content. If you can get a new viewer with one video to look at more, your chances of a successful call to action rise.
What are your customers asking? Do they want to know how to use your products? Would they like to know how you create each item? To answer them, formulate a video which provides a 3-minute peek into whatever it is they wish to know, you’ll find they appreciate your efforts.
A great video marketing tip that any business can use is to find experts in your field and interview them. This not only gives you access to important and reliable information, but it also gives your business a sense of credibility. Trade shows are a great place to find experts willing to get interviewed.
When thinking of a title for your video, thinking in terms of page rank and SEO. Each title should include primary keywords and alternative keyword’s as well proper HTML. Use a catchy title that is a play on words or a title that rhymes. The key to developing a good video title is making it memorable.
Don’t go on too long. People have short attention spans and you need to capture their interest quickly. Be direct and keep your sales pitch simple. A good rule of thumb is to keep your message to under a minute when trying to attract new customers. You can go a little longer for videos targeted at establish customers, but keep those relatively short as well.
You do not have to use just YouTube to share videos. Though you should use YouTube since it is so popular, use other sites customers frequently use. Give customers surveys to learn where they go to watch videos.
For your next video marketing project, cover a live event that has relevance to your industry or target audience. For example, a conference about your product or service could be attended, camera in hand, as you explain various elements of the business and event to the audience. Edit it later to professionally polished, and you’ve got a great video to display!
Try not to cut too many corners when it comes to video production. Yes, an amateurish feel to your videos can be engaging, but if the videos look too poor, it will reflect badly on your company. Invest a little money on some good audio and video equipment to make your video marketing appear professional.
Now that you know what video marketing is and how to use it, put it to good use. You see what video marketing can offer, so implement the strategy into your own business. You won’t regret it when you see the new customers flock to your business, ready to buy your products and services.